Reaching sustainability objectives can be challenging, particularly when progress tracking is inconsistent. The SRS metric simplifies this complexity by offering a universal perception metric. It can be used within and across businesses to quantify the ROI of sustainability.
Corporate ESG ratings capture a business's actions and intentions. Social Responsibility Score® (SRS) captures the human response to those efforts.
SRS is a simple, easy to deploy measure that assesses how consumers, customers, employees, or investors perceive a brand's performance across environmental, social, and governance areas.
It enables benchmarking across different brands, categories, markets, and time periods, and has been proven to align with business outcomes.
The metric is underpinned by a framework of 13 drivers that provide direction for action.
An improvement in consumer perception, as measured by SRS, has been proven to align with revenue growth*.
Sustainability perceptions also influence a business's ability to secure external investment and to attract and retain talent.
SRS is designed to be the go-to sustainability metric that supports businesses to make progress. It can be used under license by any business.
If you'd like to use the SRS metric for your business or with clients register your interest via the form.
A team member will contact you within 24 hours to schedule an initial 20-minute meeting to discuss: