The Social Responsibility Score (SRS)

Measure market-based risk and quantify the impact of your sustainability commitments and communications.

SRS Metric_change the future

Proactively manage
your Social License to Operate

SRS simplifies the end to end management of Social License to Operate (SILO) based on social and environmental considerations of key organizational stakeholder groups. SRS is a proven system, underpinned by millions of global interviews across multiple sectors since 2019. Users of the metric can access benchmarks, technology and expert practitioners around the world to unlock proven value for their organizations.

ESG dimensions

Beyond ESG. 

Corporate ESG commitments are recorded and reported as factual progress towards goals in order to manage risk and meet obligations.

The Social Responsibility Score® (SRS) captures the human response to the communications of those efforts, allowing organizations to quantify the impact of their corporate communications relative to their peers.

SRS is a simple, easy to deploy measure that assesses how consumers, customers, employees, or investors perceive a brand's performance across environmental, social, and governance areas. 

It enables benchmarking across different brands, categories, markets, and time periods, and has been proven to align with business outcomes.

The metric is underpinned by a framework of 13 universal drivers that provide direction for action and can be customised for the specific context of any organization or stakeholder need.

SRS is supported by companies including

SRS explained in 30 seconds. 

 

SRS Business Growth impact

Quantify the value of perception.  

An improvement in consumer perception, as measured by SRS, has been proven to align with revenue growth across numerous depth studies in multiple regions and sectors.

Sustainability perceptions also influence a business's ability to secure external investment and to attract and retain talent. 

A currency for all

SRS is the go-to, universal social license perception metric that helps organizations prove the value of their ESG commitments in a commercial context.

  • Tile-Product_Improve
    Brands
    Use SRS to measure consumer perception of your own brand versus peers. Assess perception across employees, customers, and investors. Embed SRS as a critical growth KPI for future-proofed brands.
  • Insights Icon
    Research agencies
    Integrate SRS with existing research methodologies and programs to immediately unlock value. Help clients quantify their risk and opportunity, then pinpoint improvement opportunities.
  • Advisory Icon
    Advisors and Consultants
    Use global SRS benchmarks to build robust business cases to support self-funding sustainability transformation programs. Develop a capability that prepares clients for the future.
Tim Clover, Glow CEO
Jonathan hall kantar
Tom Gunson pwC
Tim Clover, Glow CEO
While many businesses have active ESG programs, most fail to measure stakeholder response to these efforts, which can lead to resource misallocation, employee disengagement, and consumer switching. Every business should be empowered to quantify their progress in the eyes of stakeholders, so we are making the SRS metric available to all under license.
Tim Clover
CEO
Jonathan hall kantar
We hear often from clients that they need a simple, common language for measuring sustainability, which is why we support this industry-wide opportunity to maximize our impact. No agency can solve this problem on its own.
Jonathan Hall
Managing Partner, Sustainable Transformation Practice
Tom Gunson pwC
Quantifying social and environmental risk is now an imperative for Boards and Executives. Taking an evidence-based approach to measuring the effects of ESG actions on all stakeholders is new and exciting. Combining consumer-driven data with our ESG, analytics and consulting solutions provides new insights on what is working well and what areas require more focus.
Tom Gunson
Managing Partner, Australia
Register interest

Want to learn more?

If you'd like to use the SRS metric for your business or with clients register your interest via the form.

 

A team member will contact you within 24 hours to schedule an initial 20-minute meeting to discuss:

 

  • How you want to use the metric
  • Which solution is right for your needs
  • Commercial terms
How the metric works

How the metric works.

  • SRS can be calculated for any brand using a simple single question that creates a score ranging from -100 to +100.
  • Scores can be split by key customer groups to identify supporters and detractors.
  • A separate 13 driver diagnostic can be deployed to reveal the ‘why’ behind the score to inform detailed action.
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SRS data depth

Built for purpose.

  • Benchmarks have been created from over 25m brand interviews across 3 markets spanning 700+ brands in 15+ industries. These calibrate relative performance and inform associated brand opportunity or risk. 
  • *SRS has been validated across multiple studies to align with key business indicators including brand trust and revenue growth using over $2Trn in sales data.
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